The latest paper towel trend isn’t paper…….
What is a Swedish dishcloth?
Boasting nearly 23,000 positive reviews and a 4.6-star rating on Amazon, the 10-pack is on sale for $19.95, originally $24.99, and is currently trending because of the aforementioned reasons that a) paper towels are wasteful and bad for the environment and b) paper towels are expensive! Are you ready for a fun fact? One Swedish dishcloth can actually replace 17 rolls of paper towels. Let that sink in, folks.
Here’s the backstory: Invented by a Swedish engineer in 1949, the dishcloths are reusable, biodegradable and ultra affordable, not to mention highly effective. As a result, they’re widely used throughout Scandinavian countries like Sweden, Finland, Norway, Denmark and Iceland, which happen to also be the world’s most eco-friendly countries. Point being: You’ll be hard-pressed to find a roll of paper towels in any Nordic homes or businesses, as they’re all relying on Swedish dishcloths instead.